There are both physiological and psychological reasons to tan. Most people tan in order to obtain the cosmetic value of darker skin, which, in turn may heighten their mood and self-esteem. Other people may tan for certain medical reasons, such as psoriasis, and do so under a doctor's care.

Sensible sun exposure provides the body with the vitamin D that it needs to help ward off depression, heart disease, stroke, cancer, and osteoporosis. However, many people have trouble incorporating sunshine into their daily routines, especially in winter months when daylight hours are few and outdoor activities scarce.​
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When sunshine is hard to come by, Bramasole Salon is the only cure. Because tanning beds emit UVB rays they are key triggers to the synthesis of vitamin D precursor in the skin and thus are solely responsible for the healthy benefits of sunshine. For most people, exposing one's arms and face to sunshine for about 20 minutes per day provides the skin with enough UVB rays to eliminate vitamin D deficiencies, without causing long-term damage to the skin.​
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The human body was designed to receive vitamin D by producing it in response to sunlight exposure - specifically, the UVB band of the Sun's ultraviolet spectrum. Since this is the way nature intended, it should be considered the method of choice. An individual's skin photo type also influences the amount of vitamin D produced relative to length of sun exposure time. Skin photo type is determined by melanin content (how light or dark one's skin is).